For many local business owners, it is very difficult to market your business online. Unlike the more traditional forms of marketing, online marketing is relatively new, and the field is constantly changing. When it comes to television or radio advertising, the fields have been around for decades, and most business owners are very familiar with them. Online marketing, however, is new, and many business owners have no real experience with this modern marketing medium.
The reality is that marketing your business online is actually more important, and more effective, than offline advertising. There is, however, a big caveat. Online marketing must be done correctly, otherwise it is just as big of a waste of time, money, and resources as television or radio advertising. If you are brand new to marketing online, I would recommend starting with this beginners guide.
I am also going to go over a couple of forms for marketing your business online.
PPC marketing is when a business puts an ad on a website, be it Google or Facebook, and they are charge money online when somebody clicks on their ad. When done by a true expert, this form of marketing can have a very good ROI, and it is extremely targeted. If you are not running any PPC ads for your business, this is a good to place to start marketing your business online.
Social Media Marketing
Social sites like Facebook and Twitter have become incredibly popular in the last 10 years. You can increase brand awareness by having a strong social media presence on these sites. Social media sites also offer your business the opportunity to receive positive reviews. You should encourage your customers to like your Facebook Page and leave you a 5 star review. Modern customers rely heavily on research and word of mouth when making purchasing decisions. Make sure that people are talking positively about your business on sites like Facebook and Twitter.
Search Engine Optimization
SEO is the practice of optimizing your companies website so that it will rank high in the search engines. This means that if you are a plumber in Dallas, you will optimize your website so that whenever somebody searches for “Dallas Plumber” your website will show up at the top. SEO is the most effective form of marketing online, and it provides the greatest return on investment for local business owners. This form of marketing is not for all business, however. Before you consider looking into hiring a consultant, you should be aware that SEO is a slow process, and you will not have to make payments for a couple of months before you start to see the leads coming in. One company we endorse for this form of internet marketing is Mike Baugh SEO – Sterling Heights.
There several other means of marketing your website online, but before you start delving into some of those methods, I would recommend implementing these three methods first.